1) The Company

Industry

‍High-ticket sales, lead, and appointment generation.

Background

‍Our client, a rapidly growing company in the high-ticket sales industry, quickly scaled to $12 million in annual revenue and expanded to 20 employees within just 18 months. Known for their aggressive growth strategies and innovative approach to sales, the company specialized in offering premium products and services, generating leads, and setting high-value appointments for their clients. Despite their swift rise to success, they faced significant challenges as they scaled their operations.

2) The Challenge

Initial Situation:

The company was facing escalating costs per acquisition and an unsustainable cost structure as they scaled. They outsourced a significant portion of their work and were experiencing declining conversion rates despite increasing ad spend.

Specific Problems:

• Excessive spending on ads with diminishing returns.
• High no-show rates for appointments.
• Limited control and visibility over marketing efforts due to reliance on an outsourced team.
• Slow response times and inefficiencies in making adjustments to campaigns and content.

Goals:

• Reduce the cost structure and cost per conversion.
• Gain more control over creative content to reduce no-show rates and improve conversion.

Previous Attempts:

Previous efforts to address these issues through communication with external teams were slow and ineffective, leading to frustration and inconsistent improvements.

3) The Solution

Our Approach:

Idea House Collective conducted a comprehensive analysis to identify inefficiencies. We discovered that the external marketing company was serving similar clients, likely recycling leads and causing performance drops. The external vendor had scaled their costs with the growth of our client’s business, and was charging $240,000 monthly, a cost that could be managed by a small internal team for significantly less.

Services and Systems Implemented:

• Negotiated vendor and contract terms.
• Sourced and interviewed new talent for internal marketing roles.
• Developed a high-converting content strategy and funnel.
• Acted as a fractional CMO to facilitate the transition from the external vendor to the internal team.
• Optimized CRM and workflows, developed landing pages, produced corporate videos, and integrated content with social and sales strategies.
• Developed in-house advertising strategies for Facebook, Instagram, Google, and YouTube.

Collaboration:

We integrated with the client’s team, placing temporary resources and assisting in hiring long-term personnel.

4) The Results

Quantitative Results:

• Reduced fixed expenses from $240,000 to $36,000 within 3 months.
• ROAS improved from 3x to 6x.
• CPA dropped from $11,000 to just above $4,000.
• Increased top-line revenue by 25% within 6 months.
• Reduced expense structure by 40%.

Qualitative Results:

• Enhanced brand perception through premium presentation.
• Improved conversion rates on phone calls due to better-integrated messaging.
• Smoother transitions for inbound appointments and more personalized experiences for prospects.

Client Feedback:

The client was highly satisfied, expressing that they wished they had engaged our services earlier. They appreciated the efficiency and cost savings achieved, along with the overall treatment of their business as if it were our own. Our successful collaboration led to additional projects, including social media management, sales compensation modeling, and CRM workflow automation.

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Want to work with Ideahouse Collective? Let us help you achieve your goals! Contact us today for a free consultation.

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